<![CDATA[This research aims to analyze the influence of service quality and brand trust on customer satisfaction at CV. Freemech, a company engaged in ship engine repair services. In the highly competitive maritime industry, technical reliability and corporate reputation play a crucial role in maintaining customer loyalty and satisfaction. This study employs a quantitative approach with data collected through questionnaires distributed to active customers of CV. Freemech. The sampling technique used is purposive sampling, and the collected data are analyzed using multiple linear regression to determine both partial and simultaneous effects of the independent variables on customer satisfaction. The results are expected to indicate that service quality and brand trust have a positive and significant effect on customer satisfaction, both individually and collectively. These findings are expected to provide valuable insights for management in improving service performance, strengthening brand credibility, and developing effective business strategies to enhance competitiveness in the maritime service industry.]]>
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