<![CDATA[User satisfaction to the rapid development of technology and digitalization has driven the growth of e-commerce as a preferred transaction method among consumers. Zalora, a fashion-based e-commerce platform, offers various conveniences; however, several service quality issues persist, such as product mismatches, delayed deliveries, and suboptimal application performance. This study aims to analyze the service quality of the Zalora application concerning user satisfaction using the E-Service Quality (E-Servqual) method, which includes the variables of Efficiency, Fulfillment, Reliability, Privacy, Responsiveness, Compensation, and Contact. The researcher collected data through questionnaires distributed to Zalora users in Jambi City and analyzed using SPSS software. The results indicated that The Responsiveness and Compensation significantly influence user satisfaction, whereas Reliability, Privacy, and Contact do not have a significant impact. These findings are able to serve as a reference for Zalora in improving service quality and for future research on e-commerce and user satisfaction.]]>
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