<![CDATA[The growth of Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector has led to increasingly intense business competition. This situation compels business owners to adopt effective marketing strategies to ensure business continuity and boost sales volume. One applicable approach is the Sharia marketing strategy, which integrates the marketing mix concept with Islamic values. This study aims to analyze the implementation of Sharia marketing strategies at Bakso Bakar Cantika, identify the challenges faced in applying these strategies, and evaluate their alignment with Islamic business ethics. A qualitative method using a case study approach was employed. Data collection involved observation, in-depth interviews, and documentation. Research informants included the business owner, employees, and consumers, selected via purposive sampling. Data analysis utilized the Miles and Huberman model, involving data reduction, data display, and conclusion drawing. The results indicate that Bakso Bakar Cantika has implemented a Sharia marketing mix strategy by offering quality products, setting fair prices, selecting a strategic location, and conducting honest promotions. Challenges encountered include limited digital promotion, culinary business competition, and resource constraints. Service and promotional practices align with Islamic business ethics principles: shiddiq (truthfulness), amanah (trustworthiness), tabligh (transparency/communication), and fathanah (wisdom/intelligence). The implementation of Sharia marketing strategies has proven effective in enhancing consumer trust and positively impacting sales volume.]]>
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