Advances in Business & Industrial Marketing Research
Vol. 4 No. 3 (2026)

Customer Experience, Facilities, and Service Quality on Repurchase Intention Among Damri Bus Users on The Pontianak–Sintang Route

Muhammad Haiqal Adhari (Universitas Muhammadiyah Pontianak, Pontianak, Indonesia)
Ananda Archie (Universitas Muhammadiyah Pontianak, Pontianak, Indonesia)



Article Info

Publish Date
02 Oct 2026

Abstract

Purpose: This study examines the relationships of customer experience, facilities, and service quality with repurchase intention among DAMRI bus users on the Pontianak-Sintang route. Research Method: A quantitative associative design was used with primary questionnaire data from 150 respondents who had used DAMRI services on the Pontianak-Sintang or Sintang-Pontianak route. Purposive sampling was applied. The analysis used item-validity testing, classical assumption tests, multiple linear regression, correlation and coefficient-of-determination analysis, and F- and t-tests. Results and Discussion: Customer experience, facilities, and service quality were each positively and significantly associated with repurchase intention, and the overall regression model was statistically significant. Implications: The study is limited to one intercity DAMRI route and a purposively selected sample. The findings indicate that service managers should maintain positive passenger experiences, adequate physical facilities, and consistent service delivery. Future research should test broader samples and additional explanatory variables. Originality: The study integrates customer experience, physical facilities, and service quality in one model of repurchase intention within an Indonesian intercity bus context.

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Journal Info

Abbrev

ABIM

Publisher

Subject

Economics, Econometrics & Finance

Description

Founded in 2023, Advances in Business & Industrial Marketing Research publishes original research that promises to advance our understanding of Business & Industrial Marketing over diverse topics and research methods. This Journal welcomes research of significance across a wide range of primary and ...