<![CDATA[The development of digital media has expanded opportunities for individuals to access information and encounter diverse perspectives on lifestyle choices, including the decision to live without children. Discussions of childfree lifestyles have become increasingly visible on social media, particularly through short-form video content on TikTok. This study aims to examine the role of digital content in shaping understandings of the childfree lifestyle in Palembang City. A qualitative approach with content analysis was employed. The primary data consisted of digital content featuring Gita Savitri and Paul, Lulu Kianna, Coach Justin, and Rina Nose, while supporting data were obtained through in-depth interviews with three childfree informants in Palembang City. Stuart Hall’s Representation Theory was used as the main theoretical framework, complemented by Barbara J. O’Keefe’s Message Design Logic Theory. The findings indicate that childfree is represented through different perspectives, including a mutual decision between partners, personal considerations, opinions, and personal experiences and reflections. The interviews further show that social media introduced the term childfree to the informants and provided them with information and alternative perspectives. However, their decisions were not formed solely through exposure to digital content but were also influenced by personal experiences, life circumstances, relationships with partners, and individual considerations. Thus, digital content functions primarily as a source of information, perspective, and consideration rather than as the sole determinant of the decision to live childfree.]]>
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