<![CDATA[Limited employment opportunities in the formal sector have prompted people to initiate survival strategies through the informal sector as street vendors. This study aims to analyse the effect of working hours, business duration, social media usage, education level, and age on the income of street vendors in Lasinrang Field, Pinrang Regency. The research method used is quantitative with a specific sampling technique for vendor respondents in the area. Primary data were collected through observation and interviews, then analysed using multiple linear regression. The results show that, partially, the variables of working hours, length of business, and use of social media have a positive and significant effect on income. Conversely, the level of education and age of traders do not have a significant effect on income partially in this model. Simultaneously, all independent variables had a significant effect on the income of street vendors. The conclusion of the study confirms that operational duration, accumulated business experience, and digital technology adaptation are the main determining factors for increasing vendor income. It is recommended that vendors optimise digital marketing and that the local government provide empirical data to formulate more effective microeconomic structuring and empowerment policies in Pinrang Regency.]]>
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