This study aims to explore the role of education management through the use of semiotics in enhancing students’ understanding of cultural context in English language learning at the senior high school level in Jakarta. The unit of analysis comprises educational management policies and teaching strategies based on semiotic principles. This research employs a qualitative design with a descriptive approach. The data sources include English teachers, senior high school students, and policy documents related to teaching strategies. Data were collected through in-depth interviews, classroom observations, and document analysis. The collected data were then analyzed using thematic analysis to identify patterns in the implementation of semiotics in English language instruction. The findings indicate that the integration of semiotics into education management significantly enhances students’ comprehension of English by facilitating the interpretation of culturally relevant signs and symbols. This research contributes valuable insights into how semiotic approaches can be effectively incorporated into education management policies to improve the effectiveness of culturally contextualized language learning.
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