Analisis Perilaku Konsumsi Masyarakat di Masa Pandemi Covid19

Muji Lestari (BPS Provinsi Jambi)

Media Edukasi Data Ilmiah dan Analisis (MEDIAN)
Vol 3 No 02 (2020): Media Edukasi Data Ilmiah dan Analisis (MEDIAN)

The direct impact of the Covid19 pandemic is a decline in socio-economic activities, and reduced income and household’s purchasing power. The decline in purchasing power will then be followed by changes in household consumption patterns. This paper aims to examine changes in household consumption patterns during the Covid-19 pandemic by taking the case of changes in household consumption at the national level and Jambi Province. The results of the analysis show that household's consumption behavior during the COVID-19 pandemic has shifted in the short term. Household adjust their expenditure priorities in line with decreasing income. Household has continuesly prioritized expenditures on housing and household equipment, health and education, and other. In anticipation of a decrease in income, households will also maintain their consumption of food and beverages, and postpone spending on transportation and accommodation. Government and local government policies are very important to maintain household's purchasing power and at the same time restore household's ability to consume. This policy is largely determined by the effectiveness and timeliness of government and local government spending. Economic recovery policies need to be directed at increasing the production capacity of business actors to meet household consumption demand. Another finding is that economic recovery can only run well if it is supported by the implementation of health protocols in the provision of transportation and accommodation services. In addition, online business is also very important to support small and medium enterprises. Therefore, policy implication of this finding is that the government and local governments must facilitate the development of small and medium enterprises including access to capital, technology, information and marketing. In this, there should be a strong cooperation and partnerships following pentahelix approach: government, society, business actors, universities and the media in developing local and regional economy.