The difficulties experienced by visitors in finding information about tourist villages and local attractions on Lombok Island are caused by the absence of a branding platform that can help tourist villages in offering and conveying tourist information to tourists. The presence of a website platform for tourism aimed at visitors to Lombok Island and other destinations. It is hoped that it can function as a source of information and a means of promoting tourist villages on Lombok Island. The process of creating this tourist site uses a design think approach, by implementing five steps such as empathize, Define, Ideate, and Testing. The design thought method was applied because the main audience for this website are tourists and tourism industry players. This method involves usability testing that provides participants with task scenarios to evaluate how successful they are in completing the scenarios contained in a website design prototype.
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