<![CDATA[This research aims to design and develop a landing page-based website design that can support increased marketing for Es Thamrin MSMEs. In the growing digital era, the existence of an effective website is one of the main keys to expanding market reach and increasing the competitiveness of MSMEs. Utilizing the Design Thinking approach, this research involves a series of stages ranging from in-depth understanding of user needs, data collection through interviews and surveys, to the creation of creative ideas and innovative design prototypes. The process also involved trials and evaluations to ensure that the resulting design suited the needs of the target market. The designed landing page not only has attractive visual elements, but also comes with effective Call-to-Action (CTA) elements, user-friendly design, and simple yet functional navigation. The results show that the use of landing pages can increase visibility and user engagement, attract more visitors, and facilitate the conversion of visitors into loyal customers. This research confirms the importance of utilizing digital technology and proper design to support the growth and sustainability of MSMEs, especially in the midst of increasingly fierce business competition in the digital era.]]>
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