<![CDATA[Website prototype design to increase macaron sales using Design Thinking method. This research aims to provide a brief overview of the entire website prototype design process, starting from problem formulation to the proposed solution through the Design Thinking approach. This research identifies problems that may be faced in macaron sales, such as lack of product visibility, limited market reach, and sub-optimal customer experience. The Design Thinking method is used to understand customer needs, generate creative ideas, prototype solutions, and test their effectiveness1. The results of this research are expected to provide practical guidance in developing an effective website to increase macaron sales. The prototype website is expected to address the identified problems and provide a better shopping experience for customers. In conclusion, this abstract highlights the potential of website prototype design with Design Thinking approach in increasing macaron sales and adding value to the business.]]>
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