Pengaruh Pemasaran Online Terhadap Keputusan Konsumen Depot Air Minum Mulia di Kelurahan Mampu

Ratih Suwanti (Universitas Wira Bhakti, Makassar)

Economics and Digital Business Review
Vol. 5 No. 1 (2024)

The results of this study indicate that based on the partial test Product and Place have a positive but insignificant effect while price, promotion, employees, physical evidence and processes have a positive and significant effect, while the results of the simultaneous test of products, prices, places, employees, physical evidence and processes have a positive and significant effect. simultaneous positive and insignificant effect on Customer Decisions in drinking water company.