Economics and Digital Business Review
Vol. 7 No. 1 (2025)

Analysis of User Satisfaction in Mobile Banking Applications: A Technology Acceptance Model Approach at BRI Manokwari

Yammes Jonas Batkunde (STIMIK Kreatindo Manokwari)



Article Info

Publish Date
25 Mar 2026

Abstract

This study aims to determine the perceived ease of use and perceived usefulness on customer satisfaction of mobile banking application users at BRI Manokwari, partially and simultaneously. The study uses a quantitative approach; the research sample is 100 respondents (Lemeshow approach), the data analysis technique uses multiple linear regression, while the data collection technique uses Google Form, and the data processing uses the SPSS IMB 26 application. The results of the study show that ease of use has a positive and significant effect on customer satisfaction. Perceived usefulness does not have a positive and significant effect on customer satisfaction. Ease of use and perceived usefulness simultaneously have a significant effect on customer satisfaction. This shows that the easier banking services are to use and the greater the benefits perceived by customers, the level of customer satisfaction with BRI Bank services will also increase.

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Journal Info

Abbrev

ecotal

Publisher

Subject

Description

Economics and Digital Business Review is a peer-reviewed, open-access academic journal published by Yayasan Vifada Cendikia Indonesia in collaboration with Sekolah Tinggi Ilmu Ekonomi (STIE) AMKOP Makassar. The journal was established in 2020 and is officially registered with an electronic ...