PERAN PEMERINTAH DAERAH DALAM MENINGKATKAN KUNJUNGAN WISATA DI KABUPATEN PINRANG

Sabaria Baharuddin (Program Studi Pariwisata Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Negeri Parepare)
Sulkarnain Sulkarnain (Program Studi Manajemen Zakat dan Wakaf, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Negeri Parepare, Jl. Amal Bhakti Soreang, Kota Parepare, 91131, Indonesia)
Rukiah Rukiah (Program Studi Manajemen Zakat dan Wakaf, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Negeri Parepare, Jl. Amal Bhakti Soreang, Kota Parepare, 91131, Indonesia)

Shi’ar: Sharia Tourism Research
Vol. 3 No. 01 (2024): Shi'ar: Sharia Tourism Research

This study discusses the role of the Department of Tourism, Youth and Sports in Increasing Tourist Visits in Pinrang Regency (1) To examine the efforts of the Department of Tourism, Youth and Sports in increasing Tourist Visits in Pinrang Regency (2) To find out how the sharia economic review of the Efforts of the Department of Tourism, Youth and Sports in Increasing Tourist Visits in Pinrang Regency. The type of research used is a qualitative approach and uses primary and secondary data types obtained from observation, interviews, and documentation. This research was conducted on January 17-February 2023. The results of this study indicate that the role of the government of the Department of Tourism, Youth and Sports of Pinrang Regency in promoting the potential of sharia tourism in the city of Pinrang. This also highlights the importance of media promotion strategies, such as Facebook, Instagram and other social media. The review of sharia economics in expanding the halal industrial area in Pinrang Regency is a tourism concept that can be seen from halal food, places of worship, and hotels that provide facilities for tourists.