The development of digital technology presents new opportunities in Arabic language learning, particularly through short content platforms such as short videos, microlearning, and interactive dialogues. This study aims to analyze the influence of the use of short content on students' linguistic proficiency, including vocabulary mastery, listening and speaking skills, and motivation and learning independence. The research method used is qualitative case study, with data collection through digital classroom observation, in-depth interviews with teachers and students, and analysis of learning documents. The analysis is carried out through data reduction, display, and verification to obtain a holistic picture of students' interaction with digital content. The results showed that short content improved vocabulary retention, contextual comprehension, listening and speaking skills, and encouraged independent learning and intrinsic motivation. This research provides a theoretical contribution by expanding the microlearning literature in the context of Arabic and practical contributions for teachers in designing adaptive, effective, and interactive learning strategies.
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