<![CDATA[Madrasah Aliyah Negeri 2 Brebes has become an Islamic educational institution that has made significant progress in its development, which is closely related to the services provided by the institution to deliver results to the public. However, MAN 2 Brebes is still misinterpreted in the distribution of roles within the community. Because many people still equate the status of that institution with other general or formal educational schools. Thus, the researchers in this case have several inquiries based on the questions. 1.) How does public relations planning enhance image? 2.) How is public relations implemented in image execution? 3.) How is public relations evaluated in improving image?. Then the type of research used is descriptive qualitative research, and the data collection methods are interview techniques, observation techniques, and documentation techniques. The data obtained is descriptive. With data reduction, data presentation, and drawing conclusions. Testing the validity of data or data verification using technique triangulation and source triangulation.The research results indicate that the public relations planning program includes: 1.) optimization of website management 2.) development of social media content 3.) optimization of information on the MAN 2 Brebes portal. Meanwhile, the implementation of the public relations work program includes: 1.) optimizing the website as the main source of information about MAN 2 Brebes 2.) innovating the published content to make it engaging and creative 3.) building and maintaining networks with the media. Lastly, the evaluation of public relations in the implementation program includes: 1.) the increase or decrease in the number of media audience 2.) social media experiencing an increase in followers compared to the previous year and 3.) public relations having a good relationship with the media]]>
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