PENGARUH KUALIATAS PELAYANAN ISLAMI DAN KEPUASAN TERHADAP LOYALITAS MENABUNG NASABAH DI BMT UGT NUSANTARA CABANG PEMBANTU TEMUGURUH KABUPATEN BANYUWANGI

Adi Nur Cahyo (Universitas KH. Mukhtar Syafaat Blokagung Banyuwangi)
Munawir (Universitas KH. Mukhtar Syafaat Blokagung Banyuwangi)

Jurnal Ekonomi Syariah Darussalam (Jesdar)
Vol. 5 No. 2 (2024): Agustus 2024

This research aims to analyze the influence of: 1) Islamic Service Quality (X1) has a positive and significant effect on Customer Savings Loyalty (Y). 2) To analyze Satisfaction (X2) which has a positive and significant effect on Customer Savings Loyalty (Y). 3) To analyze the Quality of Islamic Service (X1) and Satisfaction (X2) which have a positive and significant effect simultaneously or together on Customer Savings Loyalty (Y) at BMT UGT Nusantara Temuguruh Sub-Branch, Banyuwangi Regency.          The results of multiple linear regression analysis show that: 1) Islamic Service Quality (X1) has a positive and significant effect on Customer Savings Loyalty (Y). 2) Satisfaction (X2) has no positive and significant effect on Customer Savings Loyalty (Y). 3) There is a simultaneous positive and significant influence between the Islamic Service Quality (X1) and Satisfaction (X2) variables on the Customer Savings Loyalty variable (Y).