<![CDATA[This study aims to analyze the effectiveness of digital marketing and finance analysis on Batik Fahira Sumenep MSME in the effectiveness of digital marketing and batik finance for the owner or owner of Batik Fahira Sumenep MSME, with the main focus on the success of digital marketing and financial management. Digital marketing is very necessary to promote batik products in the current digital era, the challenges faced are the start of many competitors not only among batik tulis fahira but also batik cap and abstract which are increasingly in the market, and must be supported by good financial report management. The method in this study is a qualitative case study that focuses on batik fahira sumenep MSME. The results of the study show that the digital marketing element is traffic there are visitors who are starting to crowd to take information through social media, conversion relationships and closeness of owners and partners are very good especially cooperation in sharing products and engagement is prioritized to add relationships and always intensely provide consumers with information related to the latest products through social media accounts, related to the management of financial reports is still manual.]]>
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