<![CDATA[This research investigated the level of English proficiency among tourism traders in Mandalika, a prime tourist destination in Indonesia. It focused on identifying the forms of English proficiency, the learning strategies employed, and the impacts on their business success. This research used a qualitative descriptive approach, data were collected through semi-structured interviews and observations with 15 traders. The findings reveale that trader mostly master basic vocabulary, common phrases, and simple conversational patterns. Informal learning strategies, such as interactions with tourists and the use of translation apps, are prevalent. English proficiency contributes significantly to improving customer service, fostering better communication, and increasing revenue. However, traders face challenges such as diverse accents and limited access to formal training. This study emphasized the need for structured language programs to support local traders in the global tourism market.]]>
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