Renaissance
Vol. 1 No. 1 (2026): Renaissance 2026

"YUMMY" Vegetable Chicken Nuggets Business Plan Based on BMC and SWOT Analysis

Anita Ariyani (Master of Management Study Program, Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia)
Sigit Hermawan (Master of Management Study Program, Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia)
Imelda Dian Rahmawati (Master of Management Study Program, Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia)



Article Info

Publish Date
19 May 2026

Abstract

The food industry is experiencing an increasing demand for nutritious and tasty products aimed at children. However, existing market offerings often fall short in balancing taste and health. There is a lack of business models that successfully integrate nutritional value with the market appeal of products aimed specifically at children. This research aims to design a business model for Vegetable Chicken Nugget, focusing on creating a nutritious and child-friendly product. The proposed business design combines innovative production methods and strategic marketing to address health concerns and consumer preferences. The study introduces a comprehensive business strategy that combines nutrition science with consumer insights, thus ensuring the product's market success. The findings provide a framework for developing food products that meet nutritional standards and market demands, thus potentially influencing the future business model of the food industry.

Copyrights © 2026






Journal Info

Abbrev

renaissance

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Renaissance: Journal of Indonesian Culture, Society and Communication is a peer-reviewed academic journal dedicated to advancing scholarly research on communication, media, culture, and society, with particular emphasis on Indonesia and its diverse social and cultural contexts. The journal provides ...