The food industry is experiencing an increasing demand for nutritious and tasty products aimed at children. However, existing market offerings often fall short in balancing taste and health. There is a lack of business models that successfully integrate nutritional value with the market appeal of products aimed specifically at children. This research aims to design a business model for Vegetable Chicken Nugget, focusing on creating a nutritious and child-friendly product. The proposed business design combines innovative production methods and strategic marketing to address health concerns and consumer preferences. The study introduces a comprehensive business strategy that combines nutrition science with consumer insights, thus ensuring the product's market success. The findings provide a framework for developing food products that meet nutritional standards and market demands, thus potentially influencing the future business model of the food industry.
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