KOMUNIKASI KRISIS BADAN KEPEGAWAIAN NEGARA DALAM MEMBANGUN REPUTASI ORGANISASI AKIBAT KASUS KECURANGAN SELEKSI CASN TAHUN 2021

Sandro (Badan Kepegawaian Negara)
Welly Wirman (Universitas Riau)
Ringgo Eldapi Yozani (Universitas Riau)

Civil Service : Jurnal Kebijakan dan Manajemen PNS
Vol 18 No 1 (2024): Jurnal Kebijakan dan Manajemen PNS

The 2021 CASN selection was shocked by cases of cheating committed by several participants and civil servants as well as doxing of Abel Kate's Twitter account which made the hashtag BKNsarangMaling a trending topic. This incident caused a crisis for the Badan Kepegawaian Negara (BKN) which could threaten the organization's reputation. This research uses descriptive qualitative methods to analyze how BKN crisis communication builds the organization's reputation using the concepts of Situational Crisis Communication and Image Repair Theory. The results of this research inform that in handling the crisis, BKN Public Relations used the strategy of denying or rejecting accusations (denial), avoiding responsibility for its actions (Evasion of responsibility), minimizing negative perceptions (Reduce of Offensiveness), making improvements to the conditions that occurred (Correction Action ) and bolstering crisis response strategies to praise stakeholders and inform the public of organizational achievements.