This investigation purposes to analyze the influence of inflation rate, Non-Performing Loan (NPL), and Return on Assets (ROA) on rahn financing distribution at PT Pegadaian (Persero) during the period 2014–2024. Employing a quantitative approach with quarterly time series data (44 observations) and log-log multiple linear regression model, the results show that partially, only inflation has a negative and significant effect (β = -0.500; Sig. = 0.000). Meanwhile, NPL (β = -0.181; Sig. = 0.067) and ROA (β = 0.311; Sig. = 0.132) do not have significant partial effects. Simultaneously, the three variables significantly influence rahn financing distribution (F = 11.621; Sig. = 0.000) and explain 46.6% of its variation (R² = 0.466). These findings reinforce Contingency Theory, indicating that sharia financing distribution strategies must be dynamically adjusted to macroeconomic and internal company conditions. Practical implications for PT Pegadaian include utilizing inflation as an early warning system, maintaining NPL at a healthy level, and improving ROA through digitalization.
Copyrights © 2026