<![CDATA[Digital disruption has fundamentally changed the landscape of intellectual property rights (IPR) protection, posing serious challenges to existing copyright, patent, and trademark systems. This study aims to critically analyze the impact of digital transformation on these three main pillars of IPR within the context of Indonesian law and international developments. The method used is normative legal research with legislative, conceptual, and comparative approaches. Data sources include laws and regulations, court decisions, and national and international legal literature. The results show that the digital era creates significant legal gaps in copyright protection due to the ease of content reproduction and distribution; complicates the patent system through the emergence of claims over software and artificial intelligence; and threatens brand integrity through the phenomenon ofcybersquatting and online counterfeiting. The study's conclusions emphasize the need for IPR regulatory reforms that are adaptive to the digital ecosystem, strengthened technology-based law enforcement, and more responsive harmonization of international law.]]>
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