<![CDATA[Abstract Purpose: The present investigation seeks to evaluate the impact of price, product quality, and trust on consumer purchasing decisions at the “Mahkota Bawang” Red Onion Distributor in Pati Regency. Research Methodology: This research utilized a quantitative methodology incorporating an associative framework, encompassing 96 buyers of the “Mahkota Bawang” Red Onion Distributor in Pati Regency. Participants were chosen applying purposive sampling according to established requirements. Information was gathered via a systematic survey adopting a five-level Likert scale and examined utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS) supported by SmartPLS. Results: Price and product quality have a significant positive effect on purchasing decisions, while trust does not have a significant effect. Conclusions: The findings indicate that consumers prioritize price and product quality in making purchasing decisions, while trust is not a significant consideration in the context of seasonal agricultural commodities. Limitations: This study is limited to customers of the “Mahkota Bawang” Red Onion Distributor in Pati Regency, with a sample size of 96 respondents, and examines only three independent variables: price, product quality, and trust. Contributions: This scholarly work adds value to the marketing management discipline by delivering an empirical perspective regarding the elements determining consumer purchasing decisions within the agricultural commodity distribution industry. The outcomes of this investigation are anticipated to function as references for the “Mahkota Bawang” distributor in determining pricing strategies, maintaining product quality, and enhancing consumer trust.]]>
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