<![CDATA[The aim of this research is to analyze the marketing strategy (Muamalat DIN) of the Digital Islamic Network at Bank Muamalat Indonesia KCP Metro through SWOT Analysis techniques, observation, interviews, and documentation. Data were collected from 6 informants to determine the weight and rating values related to the marketing strategy by analyzing internal and external factors affecting Bank Muamalat Indonesia KCP Metro and to analyze internal and external marketing strategies to enhance competitiveness in the market. The SWOT Analysis technique resulted in 6 strengths, 3 weaknesses, 4 opportunities, and 4 threats. Based on the Weight, Rating, and Score results with IFAS and EFAS, it is evident that the marketing strategy is in quadrant I, indicating that the (Muamalat DIN) marketing strategy supports growth oriented towards an aggressive strategy. This strategy aims to optimally utilize the strengths of Bank Muamalat Indonesia KCP Metro, maximize available opportunities, known as the SO strategy. It focuses on the (Muamalat DIN) marketing strategy by adopting an aggressive approach utilizing Sharia advantages with Digitalization Trends, developing and promoting digital sharia services to attract customers who prioritize compliance with Islamic principles and are increasingly turning to digital services. By using advanced digital technology to keep up with digitalization trends, Muamalat DIN can continuously develop and improve digital services to follow the increasing trend of digitalization.]]>
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