<![CDATA[In the current era of rapid digital transformation, modern sports organizations are increasingly compelled to adopt comprehensive data-driven communication frameworks in order to effectively address pressing organizational challenges, including stadium security issues, public trust restoration, and reputation management. To address this issue, this study aims to analyze the Cyber Public Relations strategy implemented by the Football Association of Indonesia (PSSI) in building and maintaining long-term stakeholder loyalty through the digital Garuda ID platform. Employing a qualitative descriptive research method that combines thorough in-depth interviews with key stakeholders and systematic digital media analysis, the results demonstrate that Garuda ID serves as a strategic Cyber PR instrument. The platform effectively integrates cohesive narratives focused on stadium safety, security, and spectator comfort, while simultaneously functioning as a vital strategic data asset that enables precise audience communication segmentation and optimized sponsorship activation strategies. Ultimately, this study concludes that the implementation of Garuda ID represents an effective data-driven Cyber PR practice that significantly supports the ongoing structural transformation of national football governance while solidly strengthening sustainable long-term stakeholder loyalty.]]>
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