An Analysis of Tiktok New User Algorithm: Analisa Data Algoritma Pengguna Baru pada Tiktok

Arry Wahyu Setiawan (Program Studi Informatika, Universitas Muhammadiyah Sidoarjo)
Hamzah Setiawan (Program Studi Informatika, Universitas Muhammadiyah Sidoarjo)

PELS (Procedia of Engineering and Life Science)
Vol. 10 No. 1 (2026): Proceedings of the 9th Seminar Nasional Sains 2026

The study examines the differences in audience engagement with humor and religious content on Instagram through the analysis of psychological, social, and media aspects. Humor content attracts a larger audience due to its entertaining nature, while religious content has a smaller audience due to factors such as content type, socio-cultural dynamics, and platform algorithms. The testing of mean differences in audience engagement using ANOVA shows a significance value of 0.000, which is less than 5% (α = 0.05), indicating a significant difference between content genres on social media.