<![CDATA[The advancement of digital technology has transformed patterns of economicactivity within the community. Various digital marketing platforms, social mediachannels, and online marketplaces offer micro-entrepreneurs expanded opportunities tomarket their products and reach consumers beyond geographical boundaries. However,not all women possess the necessary skills to capitalize on these opportunities. Manyfemale entrepreneurs—particularly women who are heads of households (PEKKA)—stillface limitations regarding business management, business planning, financial recordkeeping,and the use of digital technology for business growth. These conditions highlightthe need for empowerment initiatives that focus not only on enhancing technical skills butalso on strengthening managerial capacity and fostering women's economic independence. A Community Partnership Program (PKM) activity, conducted incollaboration with various private higher education institutions, took place on May 21,2026, at Jalan Cimandiri Raya No. 1A, Baktijaya Urban Village, Sukmajaya District,Depok City, West Java. Post-test results and activity outcomes indicate that 80%participants improved their understanding of fundamental business management concepts,financial management, business planning, and digital marketing strategies. Participantsalso gained insights into the importance of separating business and household finances,identifying potential business opportunities, and formulating structured, sustainable stepsfor business development.]]>
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