<![CDATA[Increasingly intense business competition requires companies not only to survive but also to grow sustainably amid a dynamic external environment. One determining factor in a company's success in facing this competition is the implementation of appropriate managerial strategies. This study aims to examine various forms of managerial strategy that companies can apply to improve their competitiveness, including strategic planning, human resource development, innovation and digitalization, operational efficiency, market orientation, and leadership and organizational culture. The method used is a literature study, analyzing relevant management concepts and theories. The findings indicate that company competitiveness is not determined by a single factor, but by a combination of complementary managerial strategies applied consistently by management. Companies that successfully integrate strategic planning with human resource management, continuous innovation, and customer orientation tend to possess more durable competitive advantages. This study is expected to serve as a reference for practitioners and academics in formulating managerial policies oriented toward improving company competitiveness.]]>
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