<![CDATA[Packaging plays a crucial role in influencing consumer purchasing decisions while simultaneously serving as a product's visual identity. Although lahang (traditional palm beverage) and palm sugar produced by BUMDes Mandiri Sejahtera are recognized for their high product quality, their market competitiveness has been constrained by simplistic packaging designs that lack strong visual appeal. This community engagement program aims to enhance product competitiveness through the development of attractive, informative, and market-oriented packaging designs that reflect the unique characteristics of local products. The program adopted a Participatory Action Research (PAR) approach consisting of seven stages: needs assessment, field observation, focus group discussions, packaging design development, design validation, implementation assistance, and evaluation. The results demonstrated that the partner organization successfully adopted modern packaging designs featuring stronger visual identities, comprehensive product information, and more distinctive branding elements. Furthermore, participants showed improved understanding of branding and packaging as strategic marketing tools. Products previously marketed only within local communities now present a more professional appearance, increasing their potential to penetrate broader regional markets. To measure success, the activity evaluation was conducted through observation, partner discussions, and pre-test/post-test knowledge assessments to document participant improvements, partner responses, and operational changes. These findings suggest that packaging innovation represents an effective strategy for enhancing product value and strengthening the competitiveness of village-based enterprises. ]]>
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