Sustainable business is the implementation of business processes without having an overall negative impact on the economy, social and environment for a company. Every company should prioritize sustainable business programs, including Pinnacle Foods, which is one of the largest companies in Malaysia and operates in the food and beverage industry. In November 2024, the Economics and Business Faculty of YARSI University collaborated with the Alliance of Indonesian Private Economic and Business Faculties (AFEBSI) to hold community service activities using methods in the form of conducting industrial visits to understand the company's entire production process, delivering material on how to implement sustainable business for companies, and signing a Memorandum of Understanding (MoU) to increase cooperation with Pinnacle Foods which will have a positive impact on various parties, including the company. This activity is very beneficial for lecturers, students and company management because it is considered effective and able to help increase insight and sustainability of the company's business sustainability program in environmental, social and economic aspects in the future.
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