The development of social media, especially the TikTok platform, has given rise to various forms of live streaming. In addition to being used for entertainment, education, promotion, and communication, this feature is also marked by challenge actions that have the potential to demean human dignity. This research aims to: (1) analyze the forms of TikTok live streaming that use challenges that demean human dignity, (2) identify the driving factors for users to engage in such live streaming, and (3) formulate the perspective of the Qur'an on this phenomenon in light of QS. Al-Isra'/17: 70. Data was obtained through literature study and content analysis of TikTok live streaming. The results show that the forms of challenges that demean human dignity include highlighting embarrassing actions, extreme physical punishments such as mud baths, and the exploitation of vulnerable groups to gain virtual gifts and popularity. The main driving factors consist of economic incentives, limited understanding of digital ethics, the need for social recognition, and pressure from digital environmental interactions. The practice of exploiting honor and degrading dignity for material rewards fundamentally contradicts the principle of human dignity (takrīm) mandated in QS. Al-Isra'/17: 70.
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