<![CDATA[The development of the TikTok platform has transformed the scope of Islamic da'wah (Islamic outreach) and social interaction among Muslims, particularly regarding premarital ethics (ta'aruf). The proliferation of visual content about ta'aruf often reflects modifications of traditional values and shifts in ethical boundaries within digital communication. This study aims to analyze the concept of premarital ethics in TikTok da'wah content through an examination of the original texts of Tafsir Al-Qurthubi and the book Fathul Izzar. Employing a qualitative approach through media content analysis and literature review, this study maps the types of ta'aruf content on TikTok, categorizes their conformity with Islamic law, examines netizen responses, and formulates ideal ethical principles for digital da'wah. The findings reveal that ta'aruf content on TikTok can be classified into three categories: appropriate, inappropriate, and unclear. These categories reflect varying interpretations and representations of Islamic premarital ethics. Furthermore, content delivery preferences range from strict and moderate to loose approaches, demonstrating differences in how Islamic values are communicated through social media. Netizen responses also vary, encompassing agreement, disagreement, and expressions of appreciation through likes. This study recommends reconstructing the understanding of premarital ethics by adhering to authentic classical Islamic texts while remaining responsive to the evolving dynamics of social media communication and contemporary digital da'wah practices.]]>
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