<![CDATA[The issue of household organic waste management in Indonesia, particularly in Banyuwangi (where organic composition exceeds 50%), demands sustainable solutions. Eco-enzyme, a valuable product derived from fermenting this waste, was selected for developmentby the Ikatan Wanita Berlian (IWB) community in Gitik Village. However, commercialization constraints hindered the product's economic potential. This community service activity aimed to empower IWB members to market their product effectively.The method involved participatory trainingfollowed by intensive mentoringon the marketing mix, covering product standardization, attractive packaging design, and digital promotion strategies. Results indicate a significant increase in IWB members' skills in branding and utilizing digital platforms for sales. Eco-enzyme has successfully been elevated from a mere waste processing product to a creative industry commodity. An integrated marketing strategy proves crucial in ensuring the economic sustainability of environmentally friendly products.]]>
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