<![CDATA[This study examines the effect of halal labeling on Muslim tourists’ trust in Lake Toba, one of Indonesia’s super-priority tourism destinations with a predominantly non-Muslim local population. As the global Muslim tourism market expands, halal-certified products and services have become increasingly important for building tourists’ confidence. A quantitative explanatory survey was conducted with 75 valid respondents selected through accidental sampling, using a seven-point Likert questionnaire. Data were analyzed using validity and reliability tests, descriptive statistics, simple linear regression, and the coefficient of determination. The pilot test showed that the instrument was reliable, with Cronbach’s Alpha values of 0.732 for halal labeling and 0.842 for Muslim tourists’ trust. The findings reveal that halal labeling has a positive and significant effect on Muslim tourists’ trust, with a regression coefficient of 0.959. Halal labeling explains 47.2% of the variation in tourist trust, while the remaining 52.8% is influenced by other factors outside the model. These findings indicate that strengthening halal labeling can increase Muslim tourists’ trust and support the development of Muslim-friendly tourism in the Lake Toba destination.]]>
Copyrights © 2026
