Jurnal Ilmiah Dan Karya Mahasiswa
Vol. 4 No. 5 (2026): Oktober: JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)

Analisis Apropriasi Konten Media Hyperlocal oleh Media Mainstream

Frimanti Rafliani Azzahra (Universitas Islam Nusantara)
Yosal Iriantara (Universitas Islam Nusantara)
Tansah Rahmatullah (Universitas Islam Nusantara)



Article Info

Publish Date
24 Oct 2026

Abstract

The growth of hyperlocal media in Indonesia has made local information more accessible to communities, yet viral content produced by these outlets is frequently republished by mainstream media with varying forms of attribution. This study analyzes how the appropriation of hyperlocal media content by mainstream media is represented in news texts, and how asymmetric power relations between the two are reflected in those texts. Using a critical paradigm and a qualitative approach, the study applies critical qualitative content analysis supported by Robert Entman's framing analysis, and interprets the findings through Vincent Mosco's Political Economy of Media. The data consist of six texts from three case pairs published between October and December 2025: @infobekasi-Viva.co.id, Metrokendari.com-Tribunnews.com, and @medsosaceh-Pojoksatu.id. The findings show that appropriation takes the form of reproducing previously published information, less prominent source attribution, changes in presentation structure, content modification, and a shift or simplification of framing: toward virality in the first pair, toward dramatization in the second, and toward information compression with a relatively similar frame in the third. The results indicate asymmetric power relations in which hyperlocal media act as initial information producers, while mainstream media hold greater distribution capacity and institutional legitimacy. Through the lens of commodification, spatialization, and structuration, the practice potentially strengthens the position of mainstream media in the cases analyzed. The findings are limited to three case pairs and are not intended to be generalized to the entire Indonesian digital media landscape.

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Journal Info

Abbrev

JIKMA

Publisher

Subject

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media

Description

Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Sosial Humaniora, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan ...