The Influence of Promotion and Ease of Transactions on the Decision to Use Shopee Paylater by Students of the Faculty of Economics and Business, Muhammadiyah University of Makassar

Tri Ananda (Muhammadiyah University of Makassar)
Muhammad Rusydi (Muhammadiyah University of Makassar)
Zalkha Soraya (Muhammadiyah University of Makassar)

GoodWill Journal of Economics, Management, and Accounting
Vol. 6 No. 1 (2026): April 2026

The development of digital technology has increased the use of online-based financial services, one of which is Shopee PayLater, widely used by students. This study aims to examine the effect of promotion and transaction convenience on the decision to use Shopee PayLater among students of the Faculty of Economics and Business, Universitas Muhammadiyah Makassar. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to students who use Shopee PayLater and analyzed using multiple linear regression with SPSS software. The results show that promotion and transaction convenience have a positive and significant effect on the decision to use Shopee PayLater. These findings indicate that effective promotional strategies and ease of transaction play an important role in encouraging students to use Shopee PayLater services.