<![CDATA[The archipelago region of South Halmahera relies on sea transportation to maintain the continuity of supply for community needs and to expand market access for local commodities. This study analyzes the characteristics and role of traditional shipping (pelayaran rakyat), assesses the effectiveness of logistics distribution services, and formulates strengthening strategies through Pasar Baru Babang Port. The study uses a descriptive-evaluative case study approach with a dominant qualitative orientation, supported by descriptive quantitative analysis. Research evidence includes 2021–2025 operational data, documents on existing conditions and port layouts, as well as field documentation on fleets, routes, cargo, facilities, and loading/unloading activities. The results show that around 20 barebo vessels, consisting of motorized wooden boats generally under 500 GT, serve Gane, Makian, Kayoa, Obi, Kasiruta, Mandioli, and other small islands. During 2021–2025, a total of 5,248 ship calls were recorded. Unloaded general cargo reached 226,130.81 m³ and loaded cargo was 236,714.74 m³, while unloaded fuel (BBM) reached 246,976 m³ and loaded fuel was 14,332 m³. Based on the sum of both cargo groups, total loaded cargo was equivalent to 53.06% of total unloaded cargo, indicating a cumulative flow imbalance. Traditional shipping is functionally effective as a feeder and last-mile connectivity, but remains sub-optimal due to limited berthing space, a trestle transition point approximately 3.40 m wide, shared apron usage, schedule information uncertainty, and weak operational record-keeping. Service enhancement is prioritized through return-cargo consolidation, operational zone management, data standardization, safety improvements, inter-actor coordination, and gradual facility development.]]>
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