<![CDATA[This study examines generation Z's reception of hedonistic lifestyle content on the TikTok account @dave.stn. The study focuses on content depicting luxury, excessive consumption, and pleasure oriented activities. This topic is considered significant because the creator frequently showcases luxury goods, shopping, gift giving, entertainment, and other forms of indulgence, which may be interpreted differently by generation Z audiences. Employing a qualitative approach with reception analysis, this study involved 5 generation Z informants, consisting of three women and two men, who were familiar with and had viewed content from the TikTok account @dave.stn. Data were collected through in-depth interviews and documentation. Stuart Hall's encoding decoding theory served as the analytical framework for exploring how audiences interpret media messages in light of their social backgrounds and personal experiences. The findings reveal variations in the informants interpretations of luxury, excessive consumption, and pleasure, which were not universally perceived as indicators of a hedonistic lifestyle. The reception analysis demonstrates that generation Z audiences occupy different interpretive positions, including dominant, negotiated, and oppositional readings, in responding to the hedonistic lifestyle content presented on the TikTok account @dave.stn.]]>
Copyrights © 2026
