<![CDATA[The purpose of this study is to investigate the formation of therapeutic messages in the digital da’wah content on NU online. To identify the levels of denotative, connotative, and metaphorical meaning found in religious writings, prayers, dhikr, salat, and Sufi rituals, this study analyzed twelve articles. This study employs Roland Barthes’s semiotic analysis. The results indicate that NU online not only provides normative Islamic guidance but also fosters a self-healing experience that supports the mental and spiritual well-being of its readers. This study offers insights into Islamic journalism or prophetic journalism, digital da’wah, and therapeutic communication, as well as how moderate Islamic values can be integrated with modern psychological needs. The findings suggest that religious digital media can help individuals enhance their emotional well-being and spirituality, thereby broadening the scope of Islamic journalism or prophetic journalism.]]>
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