<![CDATA[The ecoprint industry in Cianjur faces digital marketing challenges due to the limitations of conventional two-dimensional product presentations in representing textures, colors, and characteristics. This study aims to develop an interactive digital ecoprint catalog integrating three-dimensional visualization, Augmented Reality (AR), and Virtual Try-On (VTO). Unlike previous studies focusing on specific product categories, this research integrates these technologies into a digital catalog for facial accessories, including headbands, scarves, and slayers, while highlighting Cianjur’s distinctive ecoprint motifs as representations of local creative identity. The Design Thinking method was applied through five stages: empathize, define, ideate, prototype, and test. The resulting prototype features product information, 3D visualization, AR View, VTO, and shopping cart functionality. Black-box testing involving 45 test cases across six functional modules, of which 43 were valid and two were invalid, yielding a functional compliance rate of 95.6%. User experience was assessed using the User Experience Questionnaire (UEQ), producing an overall mean score of 1.47. Stimulation achieved the highest score (1.71), while Novelty received the lowest score (1.09), although all six dimensions showed positive mean scores. These findings indicate that the prototype provides functional support for interactive ecoprint product presentation and receives generally positive user experience evaluations.]]>
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