<![CDATA[This study aims to analyze the impact of natural disasters on the goods distribution and delivery process at Shopee Express Perbaungan. This study employs a descriptive qualitative method, with data collected through interviews and documentation. The results show that flooding disrupts the goods distribution process, particularly due to road access that is inundated, difficult to navigate, or unsafe for couriers. These conditions lead to route changes, increased travel time, delivery delays, and even the postponement of deliveries to certain areas until conditions become safe. These obstacles affect not only the company’s operational activities and courier performance but also have the potential to generate customer complaints and negative ratings. Therefore, delivery delays should be understood by considering the disaster conditions involved, rather than being attributed solely to courier negligence. To address these challenges, Shopee Express Perbaungan implements several measures, including using alternative routes, prioritizing deliveries based on field conditions, protecting packages, and providing information to customers. This study concludes that flooding affects the smooth distribution of goods, highlighting the need for adaptive strategies and effective communication to minimize its impact on service quality.]]>
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