Interaksi : Jurnal Pengabdian Kepada masyarakat
Vol. 1 No. 1 (2024): Agustus 2024

Pelatihan Pengembangan Media Promosi UMKM Sekar Handycraft Desa Bambu Kec. Tuntungan

Sueb Aripin (Universitas Budi Darma)
M. Syahrizal (universitas budi darma)



Article Info

Publish Date
05 Nov 2026

Abstract

Micro, small, and medium enterprises need engaging promotional materials to present their products to prospective customers through digital channels. This community service activity aimed to strengthen the skills of Sekar Handycraft MSME members in Desa Bambu, Tuntungan District, in developing promotional materials using Microsoft PowerPoint. The activity took place on 22 November 2023 and involved partner coordination, learning-material preparation, application demonstrations, guided practice, and an initial evaluation. Participants were introduced to background design, text and image insertion, audio and video elements, visual effects, and slide hyperlinks for producing promotional content. The activity report listed 28 participants in one section, while the official event record indicated 20 attendees; this administrative discrepancy requires verification. During the session, participants practiced preparing promotional materials intended for distribution via social media. The report also cited an average evaluation score of 85%, although the underlying assessment instrument and chart denominators were not fully documented. Accordingly, the figure is presented as a reported result rather than independently validated evidence. The activity illustrates the value of hands-on assistance for introducing accessible promotional-design skills and points to the need for systematic follow-up assessment and digital-marketing mentoring.

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Journal Info

Abbrev

PKM

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions

Description

Jurnal Pengabdian ini adalah merupakan jurnal nasional yang berisi hasil-hasil kegiatan pengabdian dan pemberdayaan masyarakat berupa penerapan berbagai bidang ilmu diantaranya Kesehatan, teknik , pertanian, Hukum, Manajemen komputer dan bidang ilmu lainnya. Jurnal PKM Akan terbit 2 (dua) Kali dalam ...