Implementasi Manajemen & Kewirausahaan
Vol 6 No 2 (2026): IMKA JOURNAL

Driving green productivity in tourism services: The moderating role of fringe benefits and ipma-based strategic priorities

Poniasih Lelawatty (Politeknik Baubau)
La Sudarman (Politeknik Baubau)
Abel Hariyanto (Politeknik Baubau)
Misran Misran (Politeknik Baubau)
Wa Mira (Politeknik Baubau)
Sudarnice Sudarnice (Politeknik Baubau)



Article Info

Publish Date
28 Oct 2026

Abstract

Digital transformation in the tourism industry should generate not only service efficiency but also resource-efficient and environmentally oriented productivity. This study examines the effect of the digital work environment on green productivity and the moderating roles of digital fringe benefits and green fringe benefits among tourism service providers in Baubau, Indonesia. Data were collected through a quantitative survey of purposively selected employees and analyzed using Partial Least Squares Structural Equation Modeling in SmartPLS. The results show that the digital work environment has a positive and significant effect on green productivity. Digital fringe benefits strengthen this relationship, although the moderating effect is relatively small, whereas green fringe benefits do not exhibit a significant moderating role. Importance-Performance Map Analysis identifies digital fringe benefits as the primary improvement priority because of their high importance but comparatively low performance. The findings highlight the need to strengthen digital work systems and job-relevant digital support to advance green productivity in tourism services.

Copyrights © 2026






Journal Info

Abbrev

manajemen

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The IMKA provides a forum for academics and professionals to share the latest developments and advances in knowledge and practice of management business both theory and practices. It aims to foster the exchange of ideas on a range of important management subjects and to provide stimulus for ...