Implementasi Manajemen & Kewirausahaan
Vol 6 No 2 (2026): IMKA JOURNAL

From market orientation to hospital performance: A systematic literature review of dynamic capabilities and competitive advantage

Erni Suryani Wongso (Faculty of Economics and Business, Esa Unggul University, Jakarta)
Hendy Tannady (Faculty of Economics and Business, Esa Unggul University, Jakarta)
Sandra Dewi (Faculty of Economics and Business, Esa Unggul University, Jakarta)
Mohammad Hamsal (Faculty of Economics and Business, Esa Unggul University, Jakarta)



Article Info

Publish Date
31 Oct 2026

Abstract

This review critically examines whether market orientation (MO), dynamic capabilities (DC), and competitive advantage (CA) explain distinct portions of hospital performance and whether a coherent integration can be proposed without assuming causality. Three complementary Scopus searches covering 2000–2026 and conducted on 3–4 October 2026 returned 2,586 records. After 680 overlaps/duplicates and 499 non-primary document types were removed, 1,407 records were screened, 44 assessed for eligibility, and 34 included (MO 13; DC 13; CA 8). An auditable source inventory and a design-sensitive narrative evidence map were used; neither pooled effects nor formal risk-of-bias scores were produced. MO–performance associations were generally favorable but often operated through service innovation or competencies and sometimes varied by context. Organizational DCs were linked to performance, while flexibility and adaptability provided adjacent rather than interchangeable evidence. CA–performance evidence was thinner than CA-formation evidence, with non-financial and financial results differing. No included study tested the complete MO → DC → CA → performance sequence. The framework differentiates intelligence acquisition, repeatable resource reconfiguration, relative value positioning, and independently observed hospital outcomes. The proposed links are hypotheses, not an established serial mechanism. Single-database coverage, single-reviewer screening, abstract-based verification for some reports, and selective CA eligibility limit inference.

Copyrights © 2026






Journal Info

Abbrev

manajemen

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The IMKA provides a forum for academics and professionals to share the latest developments and advances in knowledge and practice of management business both theory and practices. It aims to foster the exchange of ideas on a range of important management subjects and to provide stimulus for ...