<![CDATA[The development of contemporary interior design has increased the demand for decorative textiles with strong aesthetic appeal and cultural value. This study aims to examine the reconstruction of batik craft aesthetics through the hybridization of stamped batik and tie-dye techniques and to evaluate its impact on the quality of surface patterns and the effectiveness of visual displays for interior decorative textile products. The study employs an action research method with a descriptive qualitative approach, using participatory observation, in-depth interviews, and visual documentation at Kenanga Batik, a micro, small, and medium-sized enterprise involving 25 artisans. The results show that hybridizing the two techniques produces contemporary surface patterns that are more expressive, varied, and relevant to the aesthetic requirements of interior spaces. Stamped batik provides a consistent motif structure, while tie-dye creates organic and distinctive color effects. In addition, strengthening digital-based visual displays enhances the perceived value of the products and expands their marketing reach. The study concludes that hybridizing production techniques is effective in transforming traditional batik craft into competitive and sustainable interior decorative textiles while simultaneously reinforcing cultural identity and improving the economic well-being of local artisans.]]>
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