<![CDATA[With satisfaction serving as an intervening variable at Sekolah Alam Indonesia Studio Alam, the goal of this study is to comprehend the phenomena, gather empirical data, and make conclusions on the impact of school image, school culture, and service quality on parent loyalty. Descriptive quantitative methodologies were used in the study. With a sample size of 156 respondents, probability sampling was the method used in this investigation. Path Analysis using Smart PLS 4.0 was the analysis tool utilised. The study's findings showed that parent satisfaction is positively and significantly impacted by school image, school culture, and service quality. This satisfaction then mediates the influence of school image, school culture, and service quality on parent loyalty. Thus, a good school image, school culture, and service quality not only enhance parent satisfaction but also their loyalty to Sekolah Alam Indonesia Studio Alam. Based on the results of this research, it is recommended that Sekolah Alam Indonesia Studio Alam can enhance its school image through the indicator of value (responsiveness), school culture through the indicator of love for learning (encouraging a comfortable learning environment for students), and service quality through the indicator of empathy (understanding and meeting the expectations of parents).]]>
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