<![CDATA[This study aims to analyze the effect of the use of the Quick Response Code Indonesian Standard(QRIS) on profit improvement among Micro, Small, and Medium Enterprises (MSMEs) in BarugaDistrict, Kendari City. This research employed a quantitative approach using a survey method. Thepopulation consisted of MSMEs in Baruga District that had implemented QRIS as a paymentmethod. The sample was determined using the Slovin formula, resulting in 97 respondents. Datawere collected through questionnaires and analyzed using descriptive statistical analysis and simplelinear regression. The results of the descriptive statistical analysis indicate that the level of QRISusage is categorized as high, and the profit improvement variable is also categorized as high. Thesimple linear regression analysis produced the regression equation Y = -3.464 + 0.802X. Thehypothesis testing results show that QRIS usage has a positive and significant effect on the profitimprovement of MSMEs in Baruga District, with a calculated t-value of 13.074, which is greaterthan the t-table value of 1.967, and a significance value of 0.000 < 0.05. Furthermore, thecoefficient of determination (R Square) of 0.643 indicates that QRIS usage explains 64.3% of thevariation in MSME profit improvement, while the remaining 35.7% is influenced by other factorsoutside the scope of this study. Based on these findings, it can be concluded that QRIS usage has apositive and significant effect on the profit improvement of MSMEs in Baruga District. The more optimally QRIS is utilized in business transactions, the greater the opportunity for increased salesvolume, improved transaction management efficiency, and ultimately higher profits for MSMEs.]]>
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