<![CDATA[This study aims to analyze the influence of swimming pool entertainment facilities on guest satisfaction at AHA Hotel. The study employed a quantitative approach supported by qualitative data. A total of 97 respondents were selected using purposive sampling and the Cochran formula. Data were collected through a five-point Likert-scale questionnaire, observation, semi-structured interviews, and documentation. The swimming pool entertainment facilities variable was measured based on servicescape indicators, while guest satisfaction was measured based on the comparison between guests’ expectations and their actual experiences. Data were analyzed using descriptive analysis and simple linear regression. The results showed that the swimming pool entertainment facilities obtained an overall mean score of 3.92, which was categorized as good. The highest-rated indicator was the attractiveness of the swimming pool facilities, with a mean score of 4.04, while the lowest score was found for pool water cleanliness, at 3.75. Guest satisfaction obtained an overall mean score of 3.61 and was also categorized as good. The t-test results showed a calculated t-value of 10.671 > the t-table value of 1.661, with a significance value of 0.000 < 0.05, indicating that swimming pool entertainment facilities have a positive and significant effect on guest satisfaction. The correlation coefficient of 0.738 indicates a strong relationship, while the R² value of 0.545 indicates that swimming pool entertainment facilities contribute 54.5% to the variation in guest satisfaction. These findings highlight the importance of sustainable facility management, particularly in improving water cleanliness, the availability of supporting facilities, facility maintenance, and the quality of guests’ recreational experiences.]]>
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