<![CDATA[Analyzing the influence of perceived ease of use and perceived usefulness on customer satisfaction and behavior intention of the PLN Mobile application at the Office of PT. PLN (persero) Bali Distribution Main Unit. Design/methodology/approach: A type of quantitative research, using a pre-existing measurement scale related to PLN Mobile, perceived ease of use, perceived usefulness, behavior intention and customer satisfaction. Involving a sample of 160 consumers of PT. PLN (persero) Bali Distribution Main Unit, with an analysis tool for the use of the PLS SEM model. Findings: The results of the analysis showed that perceived usefulness and customer satisfaction had a positive and significant effect on behavior intention at the PT. PLN (Persero) Bali Distribution Main Unit, perceived ease of use had no effect on behavior intention at the PT. PLN (Persero) Bali Distribution Main Unit while perceived usefulness has a positive and significant effect on behavior intention at the PT. PLN (Persero) Bali Distribution Main Unit. Perceived ease of use has no effect on behavior intention at PT. PLN (Persero) Bali Distribution Main Unit through customer satisfaction and perceived usefulness affects the behavior intention at the PT. PLN (Persero) Bali Distribution Main Unit through customer satisfaction. Practical/implications: perceived usefulness and customer satisfaction should remain the concern of the PT. PLN (Persero) Bali Distribution Main Unit because with a commitment to organization, perceived usefulness and good customer satisfaction, it is hoped that behavior intention will also increase. Originality/value: This study used customer satisfaction variables as a mediating variable on the influence of perceived ease of use and perceived usefulness on behavior intention using path analysis.]]>
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